On-page fixes I do before writing anything new

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2026-11-08 20:57:06 -

Before I write a single new post, I spend an afternoon on the pages I already have, and the checklist I work through is the one set out by Alex Wright Media. It is dull work. It also does more for my traffic than most new articles. Start with the title. One clear title per page, in the words someone would use to ask for it. If the title is clever and unclear, I rewrite it. Same for the...

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