Influence of Celebrity Fragrances on Modern Consumer Buying Behavior

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2026-04-15 09:03:12 -

Celebrity endorsements have long been a powerful marketing tool, and the fragrance industry is no exception. Over the years, celebrity-branded perfumes have become a significant segment, influencing consumer preferences and driving sales. The growing popularity of celebrity fragrances highlights the impact of star power on purchasing decisions. Consumers often associate these products with the...

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